The Crabtree Zoo

Archive for the 'Dita Eyewear' Category

Oct 31

New Dita Billboard – Sunset & Fairfax

Category: Dita Eyewear,Portfolio |  Comments: Comments are Off for this Post  

Got a last minute opportunity for some free advertising space on the corner of Fairfax and Sunset. Had to throw this billboard together in a matter of hours, wasn’t an easy task considering the working file size was something like 25GB… I think it turned out nice. So if your in the Hollywood area, make sure to drive by for a look.

Dita Billboard - Sunset and Fairfax

Aug 20

12 Years of DITA – Retrospective

Category: Dita Eyewear,General |  Comments: Comments are Off for this Post  

Last week I started working on a new design project… One that I’ve been planning since I started at Dita back in ’06. It’s going to be quite a doosie compiling 12 years worth of campaigns (over 150 images) into a coffee table book. But hey, it’ll be well worth it in the end… I hope.

Here are a couple shots of where I spend 8-10 hours of my life everyday…

Dita Design Studio

Dita Design Studio

EDIT: This project has been put on hold, thanks to John as usual… There’s a reason it’s been 2 years in the making… I have a indecisive OCD bi-polar boss.