BC Design & Photography

New Dita business cards came in on Friday. I’m really happy with how they turned out and relieved that they finally went to print. If I remember correctly, I designed these cards over a year ago… It’s been that long to get them approved for printing… The cards were custom die-cut, duplexed, letterpressed by Studio on Fire a small letterpress house in Minneapolis, I’ve used them a couple times now for various projects and have been always very happy with the results. UPDATE: Studio of Fire posted their own killer writeup here: Beast Pieces.

Launched the new Lancier by Dita Eyewear website yesterday. So far so good, the new collection seems to be getting lots of positive response. In the 24 hours since the launch, 116 people have signed up on the waiting list for a chance to be one of the first to pick up a pair. We’ll see how well that goes when everyone finds out how expensive these frames are… but I have to say the quality in craftsmanship will be well worth it. www.lancier.com

For our new ultra high-end Lancier project I wanted to create a catalog that focused on the frames themselves as well as the activities the frames were designed specifically to accommodate. You’ll find no cheesy model shots in this book to distract your attention from the product. Just a super clean, almost sterile book with beautiful images and a vintage Steve McQueen vibe.

After months of development, headaches and delayed samples, the packaging kit I’ve been working on for Dita’s new high-end project “LANCIER” is finally complete. Each pair of Lancier Sunglasses will be shipped in a hard-case kit which includes: Interchangeable temples, a micofibre cleaning cloth, custom laser etched optical screwdriver and a magnetic closure sunglasses case with suede lining and belt attachment loops.

Been working on the new Dita Sun Campaign for the last week or so. Here are a couple concepts for the new campaign… I guess it’s a little sneak preview of sorts.