Archive for September 16th, 2009
Sep 16
Lancier by Dita Eyewear Debut Catalog
For our new ultra high-end Lancier project I wanted to create a catalog that focused on the frames themselves as well as the activities the frames were designed specifically to accommodate. You’ll find no cheesy model shots in this book to distract your attention from the product. Just a super clean, almost sterile book with beautiful images and a vintage Steve McQueen vibe.
Sep 16
Lancier by Dita Eyewear Packaging
After months of development, headaches and delayed samples, the packaging kit I’ve been working on for Dita’s new high-end project “LANCIER” is finally complete. Each pair of Lancier Sunglasses will be shipped in a hard-case kit which includes: Interchangeable temples, a micofibre cleaning cloth, custom laser etched optical screwdriver and a magnetic closure sunglasses case with suede lining and belt attachment loops.
